Bill Gates has $72 billion. Mark
Zuckerberg is worth $9.4 billion. Chase Bank's value is $212 billion.
We hear these numbers thrown around the financial media. Is it actual
money, as in currency, that those people possess? In theory, yes:
they could sell the shares of the company and have that much in cash.
However, the act of those two individuals selling their shares would
cause the price to go down – perhaps Gates less so now that he is
no longer CEO of Microsoft, but Zuckerberg very much still IS
Facebook. Gates, by the way, has sold around $2.5 billion worth of
Microsoft shares in the last year. Even if he did the same thing
every year, he would need 30 years to sell it all.
Securities form a central pillar of
America's economy. The corporation may have been born in Britain, but
the New York stock exchange brought the idea of sharing corporate
wealth with the public. We have gotten closer and closer to the idea
of a free and fair market where instead of goods or commodities,
companies are bought and sold.
We previously discussed currency, real
estate, and intellectual property as being part of America's assets.
A great deal of those three asset classes are owned by corporations.
We don't want to dive into the deep end of corporate law, but for
most purposes, corporations can act just like an individual. It can
buy and sell property, physical assets, and patents and hold all
forms of currency. One can even sell percentages, or shares, of
itself to others that have no involvement with the day to day
operation of the company's business.
Sidebar here: the federal government
has been very kind to corporations as far as laws regulating them. We
have one of the most lenient bankruptcy systems in the world. If a
corporation goes bankrupt, the individuals holding shares are not
personally liable for those debts outstanding. So, the risk of going
out of business is spread outside of the corporation to those who
lend to it. At the same time, individuals profiting from corporate
dividends or selling a stock at an increased price currently pay a
20% tax rate, well below that of real “income” for most people.
Large corporations also receive favorable treatment by state and
local governments who want those manufacturing jobs in their area.
Washington and Seattle governments continue to woo Boeing to leave
its manufacturing facility in the Seattle area while Boeing continues
to leverage the power that comes from employing 168,000 workers, many
of them well paid skilled engineers and specialized tradesmen. To be
fair, those workers spend money in the local economy, so their
continued presence in Seattle benefits the entire population there,
Furthermore, a recent Supreme Court decision allows corporations to
give directly to political campaigns, including through an anonymous
scheme through non-profits to SuperPACs, so corporations have a way
to influence government regulations that will continue to favor them.
Ok, let's jump back to Facebook. As of
Friday, the company's stock is valued in total at $132 billion with a
share price of $54.25. Facebook's business model is that of an
advertising platform – companies purchase ads or information from
Facebook for the purposes of marketing to a specific group. The
entire advertising economy, including billboards, radio, print, etc.,
is estimated to reach $177 billion in 2014, with the internet
gobbling up about a fourth at $47 billion. Facebook releases its 2013
numbers soon, but in 2012 they made around $4.5 billion. Somehow,
Facebook is worth its annual revenue 24 times over. One might argue
that Facebook is a disruptive technology that changes the way we live
and work. Indeed, people use the network to communicate with one
another. But, unless they start a dramatic fee for service structure
(which would likely lead to the mass exodus of their users), they are
still only an advertising company. Forecasts show a healthy increase
in the online media ad spending from $47 billion to $60 billion by
2017. If Facebook continues to receive around 10% of that total, they
will still only be bringing in $6 billion in revenue each year. By
comparison, McDonald's corporation is valued at $96 billion on 2012
revenues of $27 billion. Somehow, with revenue less than a fifth of
McDonald's, Facebook is worth $20 billion more.
My point here is that there isn't hard
data to support why Facebook
is valued so highly. They have gotten by with good justifications up
to now that the internet is the future of advertising, people want to
buy things their friends have, so on and so forth. It's just hype
though. People assume that, hey, I have a facebook page, and everyone
I know does too. That's gotta be worth something, right? They are now
a couple of years old as a public company, and investors will want to
see some hard cash. Facebook earned a penny per share in 2012,
whereas McDonalds earned $5.36. Considering there are half as many
shares of McDonald's out there as Facebook, you have to wonder why I
would want to own part of Facebook instead of part of McDonald's. You
heard it here first – Facebook's share price will fall,
dramatically, and most likely settle in around $20 per share or less.
And if they are very successful at what they do, they might continue
to serve the role they currently do 10 years from now, maybe 20. This
is assuming the next big thing in social media doesn't clobber
Facebook and figure out how to monetize this industry. The Internet
economy is only one piece of the pie, and strangely it seems that
this particular piece is like a lost boys' dessert.
The
dollar value of these companies goes up and down on a daily basis.
But the shares are only worth something when there's a buyer to
purchase them. Let's back the lens off a bit and think back to 2008.
This timeline is very helpful to recall the events, and remember that
most of the U.S. public wasn't paying attention to this until
September 2008. When the public was brought in through the news of
Lehman brothers, faith in corporate wealth plummeted, and people
issued sell orders essentially regardless of price: show the U.S. the
money! The Dow lost about half of its value, and America millions of
jobs, in 6 months. The crazy thing is that some companies were
trading below the price of their cash on hand – they could just
liquidate the company and make more money than their shares were
worth! At that point, there was no way to go but up, and for the last
5 years, it basically has.
We
come to realize that not only are these corporations important to
America, these corporations ARE America. When you read down the list
of the Dow 30, these are the brands we recognize, household names.
We work for corporations, and we retire based on the money we have
put into IRAs which invest in them. You could invest in local,
privately owned companies. Then, you are trusting that those people
are giving you the right information and an honest return on your
investment. The public stock market requires honest information, and
there are people whose job it is to check up on the info they provide
and make sure it's accurate and the companies are following the law.
By “going public”, those companies are opening their accounting
books to public auditors who make sure the money is actually there.
We trust this system – indeed in 2012 we had $18.7 trillion tied up
in it. On first glance, it might worry us that this number is higher
than the entire M2 money supply we discussed in week one, but these
companies will be around tomorrow. Indeed, they have a good portion
of that M2 money themselves. They will probably be around next year,
and it's pretty likely a lot of them will be around five years from
now. We can put our money to use by investing in those companies –
they will take the money and attempt to make more from it. And we
don't need all of that money this year – we will gradually sell
some shares in companies in exchange for money that we will purchase
goods with, which will be sold to us by corporations which then pass
that money down the chain to investors.
The
stock market is open to more people than ever in history. Gone are
the days when you need to work through a middleman to buy and sell
stocks. Online brokerage firms allow someone to trade in their
pajamas at home. Company 401K's and IRA's allow workers to put a
portion of their paycheck into investments to save for future real
estate purchases or retirement, tax free. Other than real estate, the
stock market and public ownership of corporations is where we put our
money. You make 0% interest with money in the mattress, less than 1%
(currently) on a savings account, and potentially 5-10% on stocks. Of
course, there's significant risk putting money into stocks, but in
the long run, they've been a fantastic investment over the previous
80 years, basically since 1933. The big question is how good of an
investment are they for the future? Will we continue to see 4-5%
average growth in our economy like we did for years? Or will we
continue in the stagflationary period of the last 5 years? Which will
dominate – fear or greed?
Finally, back to government
intervention, we've seen unprecedented government involvement with
the stock market since the 2008 crash. Bear Stearns, Fannie and
Freddie, AIG, the auto industry, many other smaller scale
investments: all of these were enormous government bailouts that have
made Wall Street very unpopular with average Joes. The idea of
companies that are too big to fail continues to perplex both
corporations about where their limits are and regulators about how
far they can push companies to follow the law. Politically, the Tea
Party hammered politicians over government bailouts, and we haven't
seen them since 2009. Instead, beginning in 2010, we've seen instead
of direct government investment, the Federal Reserve has provided
trillions to banks through quantitative easing. All of those
bad loans banks made? They still have them. Except the Fed has been
purchasing them, in exchange for newly “printed” money. What do
the banks do with the money? They are loaning as much as they can,
but since they are allowed to, they invest in the stock market. So,
the stock market which has been pushed up by the banks which are
pushed up by the Fed has been on a tear ever since. The big question
will be how long can this bubble last? Will the rising tide of bank
investment bring back millions of investors who fled stocks for safer
investments? Tax free contributions are still going in, many times
because those contributions are automatic.